Yang Qin Wei compressor in order to obtain a favorable position in the competitive market environment compressor, companies need to constantly develop new products, improve the competitiveness of enterprises Qin Wei air compressor to maintain their competitive advantage. But the development of new products come out, due to market timing strategy or improper fall short stories are common. When the compressor manufacturing enterprises need to be rigorous market research, develop long arms into the strategy, you need to pay attention to the following points: (a) to determine the appropriate time to launch a new enterprise to choose the best time to market small air compressor seasonal products, especially not delay and delay. Under the competitors will also launch a new enterprise products similar circumstances, both can be the first to enter the market, establish brand awareness and consumer preferences; also be delayed from entering to save advertising costs, understand the market demand response; also choose to enter, with competitors to share promotional costs, risk sharing. (B) select an appropriate investment locations Generally, large companies choose to launch a new enterprise products in a large area or region, when the market response is good, swift new enterprise products to the national market and even foreign markets; and SMEs can opt for a trial production in some urban centers, to be a firm foothold, and then layers forward, quickly occupied a bigger market. (C) selecting a potential target market target market is an enterprise on the basis of market segments, according to its own resources to the selected major portion of whom serve specific customer groups. In the choice of the target market to be considered the market potential, competition, goodness of fit and the market as well as enterprise resource market ROI. Select the target market is to choose a good marketing opportunity, to maximize market share. (D) develop thorough marketing strategy marketing strategy is on four elements of marketing: product (Product), value (Price), Distribution (Place) and promotion (Promotion) organic combination of methods, combinations should be done because of the time from place to place, the person who should. For example, due to the different levels of consumption in each country, living environment and cultural attitudes, many multinational companies in the new market price, positioning, packaging, etc. will vary by country or region and different. Throughout the course of development of air compressors, and down the broad participation of society piston compressors and screw compressors, piston machines we call times and screw machine age. After piston machine age and screw machine era, with the market competition and upgrade the country's new form of energy saving requirements, variable speed compressor, especially on the development agenda of permanent magnet variable speed compressor chant few visionary companies mentioned compressor air compressor, but there are many who are not very familiar with them. Currently air compressor brands, many of the larger companies are doing permanent magnet compressor inverter compressor. From the user's perspective, affordable products customers want, the price of a permanent magnet variable speed compressor is currently much higher than traditional screw compressor Price (went to the industry continues to mature and long-term sustainability of the price war, resulting in routine machine prices declining) Qin Wei air compressors, which become bound permanent magnet special inverter compressor market potential release of the biggest "obstacles." But if the line of production, operation and maintenance of long-term perspective, the permanent inverter compressor price is not expensive, and there is a substantial decline in space. One permanent magnet inverter compressor and power loss in supplies and other aspects of reducing costs at the same time, due to a lot less devices, designed to simplify the organization, more convenient service and maintenance of the machine. Second, the power usage level relatively energy efficient screw compressors. By changing the motor operating frequency inverter to control the AC motor power, according to the actual needs of the motor to provide power supply voltage, and thus achieve the purpose of energy conservation, the governor's. Its three permanent magnet inverter compressor is still in its infancy, has not been fully implemented in mass production, once mass production costs will be substantially reduced, and eventually ordinary compressor flat. Which is good air compressor air compressor _ _ Qin Wei provided by Air Compressor Co., Ltd., Xianyang Qin Wei. Xianyang Qin Wei Compressor Co. (www.xykyj.cn/) strong, credible, Xianyang in Shaanxi compression, separation equipment industry has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead Qin Wei Air and you hand into the brilliant, for a better future!