Yang Qin Wei compressor in order to obtain a favorable position in the competitive market environment compressor, companies need to constantly develop new products, improve the competitiveness of enterprises Qin Wei air compressor air compressor to maintain their competitive advantage. But the development of new products come out, due to market timing strategy or improper fall short stories are common. When the compressor manufacturing enterprises need to be rigorous market research, develop long arms into the strategy, you need to pay attention to the following points: (a) to determine the appropriate time to launch new products to market businesses to choose the best time, seasonal products especially not delay and delay. Under the competitors will also launch a new enterprise products similar circumstances, both can be the first to enter the market, establish brand awareness and consumer preferences; also be delayed from entering to save advertising costs, understand the market demand response; also choose to enter, with competitors to share promotional costs, risk sharing. (B) select an appropriate investment locations Generally, large companies choose to launch a new enterprise products in a large area or region, when the market response is good, swift new enterprise products to the national market and even foreign markets; and SMEs can opt for a trial production in some urban centers, to be a firm foothold, and then layers forward, quickly occupied a bigger market. (C) selecting a potential target market target market is an enterprise on the basis of market segments, according to its own resources to the selected major portion of whom serve specific customer groups. In the choice of the target market to be considered the market potential, competition, goodness of fit and the market as well as enterprise resource market ROI. Select the target market is to choose a good marketing opportunity, to maximize market share. (D) develop thorough marketing strategy marketing strategy is on four elements of marketing: product (Product), value (Price), Distribution (Place) and promotion (Promotion) organic combination of methods, combinations should be done because of the time from place to place, the person who should. For example, due to the different levels of consumption in each country, living environment and cultural attitudes, many multinational companies in the new market price, positioning, packaging, etc. will vary by country or region and different. When buying air compressor oil-free compressor, except for a small air compressor acquisition cost, how to save the high electricity costs? How to prolong the life of the compressor? How stable gas supply pressure? And how to reduce ambient noise and pollution ? also the users are concerned about the problem of how to choose the right air compressor plays a key factor in the early days of purchase. First, you must understand the selection of air compressors the following: 1. The use of compressed air 2, the minimum working pressure and 3, tip and off-peak gas demand required amount of compressed air per minute. If using a pressure difference between the highest and lowest reaches 3bar, it must be considered "high voltage shunt", and then tip the burden of change from peak to choose different models of air compressors, such as "baseload" using centrifugal (single> 75CMM) or spiral (single <60CMM): "Change of load," using high-pressure air machine to cope with the large storage barrels. 4, depending on the air quality with the selection and configuration of different forms and levels of precision filter dryer and, over a good quality waste energy, the impact of insufficient quality manufacturing process, must be carefully considered. 5, air machine control technology advances, "multi-unit chain", "Frequency shift" and "remote monitoring" and other technology, can effectively inhibit the BOV and centrifugal load spiral waste (save electricity 25-40%), reduce backup machine capacity and investments (15-30%), stable gas supply pressure (positive and negative 0.1bar). 6, the nominal horsepower and operating efficiency of wind can not just compare the amount of catalog Cottle compressor, the focus is the actual "performance curve" and "air volume per horsepower." 7, consider the size of the installation of floor space, ventilation, noise isolation, waste heat, waste recycling and so lead sound energy use. In addition, "centralized" than "distributed" has lower installation, maintenance and control costs, but also can reduce the peripherals. Large air compressor _ _ Qin Wei Air compressor, air compressor manufactured by Pioneer Compressor Co., Ltd., Xianyang Qin Wei. Xianyang Qin Wei Compressor Co. (www.xykyj.cn/) strong, credible, Xianyang in Shaanxi compression, separation equipment industry has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead Qin Wei Air and you hand into the brilliant, for a better future!